Aubrey Plaza is fantastic in this send-up of social media, always so captivating and finding attention-grabbing ways to play scenes. The script and direction are a bit pat at times but mostly do an enjoyable joy of prodding social media and celebrity culture, but Plaza’s performance sails high above and elevates the film to something memorable.
The film loses its way when trying to generate narrative thrust in the third act, working better as a shaggier platform for Plaza to riff off social media on, as it was in the earlier acts. The interplay between self worth and social media is interesting, though the ending struggles in trying to make a bigger point out of it. There’s nothing revaltory here, but it’s well-executed, and Plaza is fantastic. Three tweets, and a sponsored post.